so here are some things about me you may know already, and some you may not.....
about erin (hoffman) lima
always fascinated by all forms of creative expression, i knew very early in life that i needed to do something that allowed me to be creative — to do something that made my right brain happy, and kept my left brain from getting bored.
i went to a local community college where studied technical illustration, drafting, architectural rendering, and such, while i worked as a screenprinter, cake decorator, graphic designer, and portrait artist (mixed media). made enough to pay the bills and realize that i really enjoy graphic design. i think is has a lot to do with the fact that it is creative and technical at the same time. i like a challenge and love to find new ways to communicate effective messaging using this ever-changing medium — it seems there are always new programs, new plug-ins, and new programming functionality that keeps projects interesting.
received an associate's degree in graphic design, then went back for a bachelor's in business (marketing) — this may seem an odd combination (a design degree and a business degree), but actually they go so well together since every business manager out there needs good marketing/messaging vehicles to drive business success....it's a good thing.
spent a several years as marcom manager for a few high-tech firms, then moved on to become the creative director for a business strategy firm here in the san diego area. learned a LOT. but i think the most important thing i learned was to be true to what i love, and have loved since that early age...that i need to be doing something creative, or i just get bored.
these days i am focusing my time and energy on the things that keep my mind happy and occupied, while at work and at play:
- working with small companies to build integrated marketing programs
- logo development
- website development
- creating product literature and technical documentation
- event planning
- making glass beads and finding new ways to integrate them into wearable pieces of art
- working with the organic forms found in hardshell gourds, and creating beautiful, functional pieces that can be used in and around the house, or just sit there and look pretty.